Aug 10
20
Awareness Test To Check If Your Local Search Marketing Is Working
Watch the thought provoking short video below first and then I urge you to read the rest of this post in full because the info will help you boost your local search marketing with very little work.
Are You Aware If Your Local Search Marketing Is Really Working?
Did you spot the moon walking guerilla? Don't be embarrassed to admit it because like you, I also missed it and probably thousands of other highly intelligent people missed it too. The video may have nothing to do with local search marketing or how your business ranks in the search engines but it got me thinking about something that is very important and potentially dangerous for your business if not recognised and rectified immediately.
What am I talking about? You will be surprised how obvious it is once I tell you but please don't treat it lightly and have your business remain a "ghost" to your future prospects forever. The answer is that you very often focus too much on your existing customers that you lose sight of potential new customers even if they are right under your nose.
Local Search Marketing Converts "Ghost" Customers Into Real Time Profits
It is time to get your business website pulling in masses of traffic with intensifying your local search marketing and re-inforcing your relationship with existing customers and providing a credible and expert first point of contact for new prospects.
If you don't believe me on how important local search marketing is then take a look at the screen shot below and see for yourself how important it is to make sure your business is visible online to potential buying customers.
5 Step Strategy To Improve Your Local Search marketing
Before I list the 5 must do things to boosting your local search marketing, please remember that most customer purchases are made from a locally found vendor, and prospects who perform area specific search are ready to buy your product or service.With that said here are the 5 steps for you to consider in your local search marketing strategy:
==> 1. Claim and verify your search engine listing – Be sure to visit the business centres of Google, Yahoo and Bing and make sure that you have claimed and verified your business listing. Verifying your listing is easy to do by following a simple instruction to enter a pin code and confirm that code. you then have exclusive access to then edit your listing according to your own individual and business needs.
==> 2. Complete your profile for maximum impact – Make sure that your personal and business details such as name, address and telephone numbers are correct. You will kick yourself if you lose big business because an email address or telephone number are entered incorrectly. Remember this is local search marketing so when you write a business description of your service or product make sure you use buying keywords that are being searched for by as many people online as possible. You can list up to 5 categories for your business in Google Places. Use the descriptions wisely by using keywords that you know will bring masses of prospects seeking your product or service.
==> 3. Add your business details in local business online directories – The major search engines play a key role in making your local search marketing successful, but don't ignore the local business directories like Yell, Thomsonlocal, Qype, SmileLocal and many more. These sites have authority within the major search engines and will create links of traffic back to your website bringing you more business.
==> 4. Make use of descriptive photos and video in your profile – If you have a high street shop add a photo of the shop, your staff, your products or anything that describes visually to a new customer what you have to offer. Add short video demonstrations of how your product or service solves your customers problem or need.
==> 5. Promote, Promote, promote – Get your satisfied customers to visit your profile business page and leave a nice review on how happy they were with your product or service. These reviews work boost your local search marketing in 2 ways. Firstly close on 72% of visitors to your web page use reviews to determine whether there is any credibility in what you have to offer. Secondly, your rankings are affected in the search engines by the number of reviews you have.
Is your business at number one on Google Places like this cleaning business "DustBusters"?
Very soon virtually every business owner using a website in their marketing strategy will definitely adopt these local search marketing strategies, just as they used pay-per-click advertising and search engine optimization.Now is the time for you to jump ahead of your competitors and get on to the local search "gravy train".
Enjoying a competitive edge for you and your business isn't far away. I have an amazing FREE resource for you to kick start your local search marketing campaign. Just click on the link below and grab your very own local search marketing system that's easy to use and holds you by the hand step by step.
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